FraBeG Visual Identity

FRABEG FRANKFURTER Bürgerenergiegenossenschaft eG

Creating a strong visual identity to represent citizen-driven energy transition.

Not just talk, but act.

For FraBeG, the Frankfurt citizens’ energy cooperative promoting renewable energy through public participation, aroma:id developed the logo for communication and public presentation. The design translates the cooperative’s mission into a clear visual system made of interlocking hexagons, inspired by solar panels and the rotation of wind turbines. The overlapping shapes represent movement, collaboration, and interconnected technologies. The colour palette links nature and innovation: green and blue stand for sustainability and trust, while yellow signals energy and optimism. Combining geometric clarity with symbolic meaning, the result is a distinctive and effective logo that works across digital and print media – making FraBeG’s commitment to responsible energy solutions visible throughout the region and far beyond.

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